Monday, February 4, 2013

What Works .... A Book

It’s official. We’ve launched our new book called, What Works, that my partner and I wrote detailing the notes we’ve taken along the way from starting Richter from scratch, completely bootstrapped with zero revenue to multi-million dollar revenues in under 4 years.

It’s a unique book because we didn’t sit down and say, “OK, lets write a book....” but rather we gathered notes we took along the way from our discoveries. We discovered things that worked and wrote them down. Things that didn’t work and made notes of what not to do and how to fix it.

So this book is a journal of hard won workable knowledge based on a real life entrepreneurial venture. We’ve had many successes and learned from mistakes and created this book to communicate in the most simple language possible, the key insights that work.

Since the world of books is so riddled with fluff and ideas or theory, it’s refreshing to put something out that isn’t. Something that simply says... “look, here’s what works...apply it.”

So with all that said, it’s my recommendation that you buy and read What Works for a tiny investment of $17 which will help drive your business forward based on key insights that continues to drive ours.

Reading is a critical element to success and something that you should make a daily habit of. This is one new book for your collection of highly applicable, workable insights that will pay for itself many times over.

Here’s the link to buy one or many for your team: http://www.whatworksbook.com

Note: if you want to buy in bulk, we have a special What Works Experience PDF to send over which outlines extra perks you get for buying 25 or more books so email us at info@richter10point2.com if you would like to have that sent along.

All the best,

- Robert

http://www.whatworksbook.com/buy-now/

What Works.... A Book

It’s official. We’ve launched our new book called, What Works, that my partner and I wrote detailing the notes we’ve taken along the way from starting Richter from scratch, completely bootstrapped with zero revenue to multi-million dollar revenues in under 4 years.

It’s a unique book because we didn’t sit down and say, “OK, lets write a book....” but rather we gathered notes we took along the way from our discoveries. We discovered things that worked and wrote them down. Things that didn’t work and made notes of what not to do and how to fix it.

So this book is a journal of hard won workable knowledge based on a real life entrepreneurial venture. We’ve had many successes and learned from mistakes and created this book to communicate in the most simple language possible, the key insights that work.

Since the world of books is so riddled with fluff and ideas or theory, it’s refreshing to put something out that isn’t. Something that simply says... “look, here’s what works...apply it.”

So with all that said, it’s my recommendation that you buy and read What Works for a tiny investment of $17 which will help drive your business forward based on key insights that continues to drive ours.

Reading is a critical element to success and something that you should make a daily habit of. This is one new book for your collection of highly applicable, workable insights that will pay for itself many times over.

Here’s the link to buy one or many for your team: http://www.whatworksbook.com

Note: if you want to buy in bulk, we have a special What Works Experience PDF to send over which outlines extra perks you get for buying 25 or more books so email us at info@richter10point2.com if you would like to have that sent along.

All the best,

- Robert

http://www.whatworksbook.com/buy-now/

Tuesday, January 1, 2013

Work Like You Haven’t Made Your First Sale

When it comes to promotion and sales, work like you haven’t made your first sale and disregard each sale you do make to continue to act as if you still haven’t made one yet. With this head down approach, your results will dramatically improve. It gives you a constant state of feeling hungry and on your toes to work harder and harder and think of new ways to drive your promotional and sales efforts. The downside of making sales is that it can make you complacent and complacency is the enemy of success. When you feel as if you have not yet made a sale, you will overcompensate with the amount of effort and action you take. So adopt this as your operating basis and keep yourself focused on using this to augment your work ethic and attain better results.
 
The great thing about brand new salespeople that need to prove themselves and need to make their first sale is that they hustle more than most and because of that over-estimated work effort, they tend to get early success. Then once they have gotten used to making sales consistently… that level of determination tends to wear off and their results sag. Don’t fall the effect of this. Work every single day as if you haven’t made your first sale.
 
- Robert Cornish