Focus

The other day I was going through my Twitter feed and saw a tweet asking a question to Gurbaksh Chahal  (a very successful entrepreneur who sold his last company for $300MM and the one before it for $40MM) about whether he get's tempted to work on other ideas while he is working on a company. His response... "never. Focus is everything." 

To me one of the biggest elements of failure or simply lack of success lies in most people's lack of ability to stay focused. I'll admit, I love millions of ideas as well and have a tendency to daydream from time to time but being that I have owned four companies, I know the power of focused attention and the deadliness of distractions or dispersals. Focus is everything. 

If you know what your company stands for, sells and delivers and have clearly named out or defined your product or service and then defined your goal or vision the only next step for you to take is to do everything that is focused toward executing the goals to attain the vision. Do not get distracted and do not let any other "bright ideas" enter the equation. Focus your time, energy and effort on your goal. 

The analogy I would use is the one about chasing rabbits.... if you are trying to chase two rabbits at the same time, you'll end up with none but on the other hand if you select one to focus on and go after it, there's a good chance you will catch it. 

Don't try to be everything to everyone. Know what you do and who you are and do it well. Get focused and develop tunnel vision to work toward attaining your goals. Stomp out distractions the second they come up including any new bright ideas that "potentially could make a whole lot of money..." just focus and perfect what you are doing and do it well. That is the road to win. 

- Robert Cornish
CEO, Richter10.2 Media Group