It's easy in busines and in sales to loose sight of what you are trying to do or the purpose behind everything, so here is a little reminder - it's about relationships. It's about people. It's about helping another person or company attain their goals which helps you attain yours as well. It's about the "why" of what you are doing. And it's about making friends.
Business shouldn't be a grind. It's not. It's about building relationships with others that result in more business. We tend to look at sales and taking on new clients as making new friends. It may sound hokey but the truth is, I only want to do business with people that I like and that I would like to deal with daily and in the future. My ideal scene would be to have on-going relationships with my clients so we could actually develop a working friendship. Our goal is to make friends with clients. That is the ideal setting for your business. That is how you build stability and ultimately gain the most pleasure out of what you do. Work becomes more of a game and time with clients becomes fun.
Start looking at your client base to decide who you feel you can develop better relationships with and how to make them more of a friend and also, who you may need to get rid of as a client perhaps because they don't align with your business. This one thing can results in a huge amount of growth for your company. To only do business with people or companies you feel you can create long term relationships with and ultiamtely make your friend. The foundation and strength of your company will grow from this alone. So go make some friends, not just clients.
- Robert Cornish
CEO, Richter10.2 Media Group
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