Wednesday, March 16, 2011

Decision Comes First

Decision seems to be a relatively misunderstood word. In business, people talk about decisions, the decision-maker etc but rarely truly understand the power of decisions and the priority they take in getting anything done.

See, many people try to have all the facts, knowledge and info lined up prior to making a decision and more specifically - SO they can make a decision. It doesn't work like that.

It works like this - you have to look at what you want to do and then completely and utterly decide on what you will do, the outcome etc. Make a decision that is unwavering and fully committed. Then you work toward the decision taking actions in order to execute what you decided on. That is how it works and that will give you the cleanest and exact result of your decision.

Decide, then actions to execute the decision.

Don't waffle and think and come up with options after options and ho-hum and maybe this, maybe that - no - look at what you want, make a decision and take actions toward executing your decision to make it happen. It's that simple. So focus on clear, crisp decisions and taking actions that attain your decisions.

- Robert Cornish
CEO, Richter10.2 Media Group

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