Aim Small - Miss Small

There was a line in the movie "The Patriot" where the character Mel Gibson plays is about to ambush a group of British soldiers to save his son. He tells his other two son's to remember what he has taught them.... "aim small miss small"

The other day I was in a meeting with our production team and while we were discussing strategies to attain client reaches, that exact phrase came out of my mouth... "aim small miss small" which lead to this blog.

It's a great concept and relates exactly to business and client growth. Focus your efforts. In other words, identify a segment you want to go after by profiling who you sell to now. Who buys from you? Then take aim at that small segment and go after them heavy. We are not aiming at the whole audience here, we are aiming at your audience. The people most likely to need, want and buy your products or services.

Why waste your time, effort, money and energy chasing around the entire audience who will most likely never buy from you anyway. Focus. Aim small miss small. Define the audience and go after them. You will "miss" a few within that audience, meaning you won't sell or close them but you will "hit" a lot of them and I can guarantee you that that small audience that you aim at - actually makes up a huge number which is most likely more than your company could ever take on as clients.

- Robert Cornish
CEO, Richter10.2 Media Group