Sales, Selling Your People and Getting People to Sell

What role does sales play in your company? Have you recognized the fact that every person and every opportunity is another angle to sell? Let me clarify. Sales is intertwined into every aspect of your company.

You need to sell your products and services to your target market. You then need to sell and keep selling your people on the company, the task at hand and on your new clients that were just closed which motivates them to get the job done and carry forward what was sold. You then need to get people in your company to sell to your clients, your prospective public and the employees to constantly carry your company forward.

While there are many posts/titles in any company, everyone has a role in selling. A smile to a new client walking through the door sells. A welcome email to a new client sells. A follow up call to a client sells. Everyone in the company plays a role in selling to either cultivate new business, cater to and maintain current clients to ensure they are happy and are constantly sold on your company or to keep the team focused and motivated. The executive team, managers and CEO alike all sell the people of the company on the goals, future, mission at hand and on their specific tasks to motivate people to get the job done.

Sales is a central part of your company and is by no means isolated to simply bringing in new business.

Keep this closely in mind and review every aspect of your company if you want to stay competitive and grow your organization. Lose sight of this and you will lose the game. Sales is a company wide sport. It takes a team approach and everyone must be aware of the game and rules of the game.

- Robert Cornish
CEO, Richter10.2 Media Group