Here's the deal. If it takes a long time to pitch... in the words of Ben Affleck's character in Good Will Hunting ... "Ya suspect"
Whether it's a long email or sales letter web page or video pitch, if it's too long, your leaving money on the table. In other words, your deletion rate or rejection rate is very high. Keep it short, punchy and sweet. Focus your message and don't waste people's time. Get to the point and focus on impact. You're absolutely kidding yourself if you think people will read an email that's a page in content.
If it's an email, keep it to a few lines with a link to where you want people to go or entice them to reach out to you for more info. If it's a video, keep it under 2 minutes. People will look at the time frame of the video and won't even watch it if it's over 3 minutes or 5 minutes but we have found that under 2 minutes is powerful.
People are busy. People naturally resist sales not to mention lengthy pitches that take up their precious time. Sales is a strategy sport. Be brief. Cut to the point and focus on your audience's needs or wants in a short punchy way and your response rate will go way up.
- Robert Cornish
CEO, Richter10.2 Media Group
Whether it's a long email or sales letter web page or video pitch, if it's too long, your leaving money on the table. In other words, your deletion rate or rejection rate is very high. Keep it short, punchy and sweet. Focus your message and don't waste people's time. Get to the point and focus on impact. You're absolutely kidding yourself if you think people will read an email that's a page in content.
If it's an email, keep it to a few lines with a link to where you want people to go or entice them to reach out to you for more info. If it's a video, keep it under 2 minutes. People will look at the time frame of the video and won't even watch it if it's over 3 minutes or 5 minutes but we have found that under 2 minutes is powerful.
People are busy. People naturally resist sales not to mention lengthy pitches that take up their precious time. Sales is a strategy sport. Be brief. Cut to the point and focus on your audience's needs or wants in a short punchy way and your response rate will go way up.
- Robert Cornish
CEO, Richter10.2 Media Group
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