Tuesday, January 4, 2011

Why We Hate Butterflies

Sounds like a funny title but the truth is, butterflies are a serious problem in the business world. Chasing them that is. In today's busy and sometimes chaotic world it's easy to get distracted and end up dreaming or chasing butterflies rather than staying the course and focusing on your goals, mission and the immediate tasks at hand. My advice, learn to hate butterflies as well.

Focus on who you are, what you do, what the goal is and your next most immediate step toward it. Get focused in every aspect of your company from knowing what target audience or vertical market you want to go after, exactly what you sell and what your value proposition is making sure that you aren't trying to be all things to all people, getting your people focused on their mission and tasks to attain your focused goal and only promoting and selling to your focused market etc.

There are zillions of things that can take you off course. Distractions. Butterflies. Get rid of them and learn to simplify your company to get focused and then get tunnel vision about that focus to work toward goal attainment. It may sound more "fun" or sexy to chase the constant new adventure or idea but it's wasted time and effort. They prevent you from true victory and goal attainment.

Take a look at any super successful company or person and you will see a very clear trend of doing the same thing with consistent improvement over a period of time that has now put them in a position that most envy. They were disciplined and stayed focused on their mission and goal.

Stop bouncing around and chasing possible ideas, the constant new trend or latest fad and get focused on what you do or love and then work like mad on simplifying and making every facet of your company focused on the one goal and mission. There are countless examples that prove this to be the most workable method to success and conversely probably countless examples that show that butterflies are a parasite to your future.

- Robert Cornish
CEO, Richter10.2 Media Group 

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